Career paths after a GECI Master’s degree: explore your future in digital media & communication

Wondering what career options are available after a GECI Master’s degree? This program equips us with the skills to thrive in digital media, communication, and content creation. Here’s an overview of 12 potential jobs you can obtain after completing the GECI program.

Careers in digital strategy management

Project manager

The project manager leads and coordinates the teamwork in a company or organization. He/she ensures reports on the project’s progress, monitoring three specific points: quality, costs and deadlines. He/she follows the project from conception to distribution, representing the head of the team and acts as the bridge between customer and company.

YouTube project manager

A YouTube project manager plans, organizes and oversees video production to align with the channel’s goals. He/she coordinates teams, optimizes content strategies and analyzes viewer data to enhance audience engagement.

Careers in communication and content strategy

Community manager

A community manager looks after a brand’s social media pages, forums, and online spaces. He/she engages with followers, responds to questions and comments, creates posts, and builds relationships. His/her main goal is to keep people interested in the brand and maintain a friendly, welcoming community. He/she also moderates content, manages crises, and stays up-to-date with social media trends.

Social media manager

A social media manager is responsible for creating, managing and optimizing a brand’s presence across social media platforms. He/she develops strategies, produces content and analyzes performance metrics to engage audiences, grow followers, and achieve marketing or communication goals.

Communication officer

A communication officer acts as a company or organization’s spokesperson, ensuring effective internal and external communication to maintain the organization’s image. He/She manages public relations, media communication, and corporate reputation. In some organizations, the communication officer may also take care of the content creation and social media management.

Web writer

A web writer creates optimized written content for online platforms, like websites, blogs and social media, ensuring clarity and SEO effectiveness. He/she must also constantly be researching topics and verifying information to ensure content credibility and maintain brand voice and consistency across digital platforms.

Careers in design and creative production

Graphic designer

A graphic designer creates visual content like logos, branding materials or advertisements to communicate messages and brand identities. By combining typography, imagery and color, he/she designs compelling visuals for branding, marketing, and digital platforms. He/she works closely with marketing teams, content creators, and clients to understand project goals and bring creative concepts to life.

Web designer

The web designer specializes in the visual and graphic design of websites. His/her role is to create an attractive, ergonomic interface adapted to users’ needs while respecting the visual identity of the brand or customer. His/her main missions are to design interfaces, to improve the user’s experience and to create graphic elements while collaborating with web developers.

Art director

An art director defines the visual identity of a project, ensuring consistency in design elements like colors, typography, and imagery. He/she works closely with creative teams to deliver visually impactful content across all media, but also with marketing teams to make sure the creations respect the brand strategy. 

Motion designer

A motion designer creates animated graphics and visual effects for ads, social media and multimedia projects. He/she brings static visuals to life by combining text, images and videos.

Video editor

A video editor transforms raw footage into polished content by cutting, arranging clips, and enhancing audio and visuals. His/her work is essential in film, marketing, social media, and corporate video production. He/she mostly collaborates with creators and brands to ensure engaging storytelling and high-quality video production that align with the project’s vision.

YouTube content creator

A gaming YouTuber produces and edits video game-related content like tutorials, reviews and live streams on YouTube. His/her work involves recording gameplay, editing footage and adding effects, music, or commentary to make his/her videos more engaging. He/she interacts with their gaming community through comments, live chats and social media to build a loyal audience. The YouTubers monetize their work through ads, sponsorships, brand collaborations and affiliate marketing.

The GECI Master’s degree opens doors to diverse career opportunities in digital media, communication, and content creation. Whether you aspire to be a designer, strategist, or project leader, this program equips you with the expertise needed to succeed

Willing to learn more about the career options after the GECI master’s program? Check out our article on three jobs after obtaining the GECI degree, with interviews of former students who explain their current jobs!

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